A clear structure for services and packages
All services
Services & consulting / CLEARER PACKAGES, EASIER SALES
Service packaging & pricing
Turn a complex service offering into clear, well-defined packages. Customers understand what they are buying, and your team knows exactly what to deliver.
ISO 20700:2017The Grow Up methodology and all consultancy work follow the international guidelines for management consultancy services.
WHAT WE WILL WORK ON
From questions to
clear decisions
When every project has a different name, scope and price, customers struggle to compare your services and your team has to start every sales conversation from scratch. Service packaging, also called productisation, gives your services a clear structure around the problem you solve and the outcome the client can expect.
Together, we identify what can be repeated across projects and where a tailored approach is needed. We use that understanding to define packages, clarify their scope and build a basis for pricing, making your services easier to explain, sell and deliver.
WHAT YOU WILL TAKE AWAY
Practical outcomes to build on
Clear outcomes, inclusions and scope for each package
A basis for pricing and explaining value
Recommendations for presenting and selling the service
HOW WE WORK TOGETHER
Our approach
Review your current services
We review your services, typical client needs and delivery requirements. We identify repeatable work and areas where scope is unclear.
Structure the service packages
We define who each package is for, the problem it addresses and what it includes. We consider the value to the client alongside your capacity and the cost of delivery.
Make each package easy to understand
We align service names, descriptions and selling points with what you deliver. We clarify what customers need to know before buying and what your team needs to deliver the service.
WHEN IT IS A GOOD FIT
It makes sense when
- Customers find your services difficult to understand or compare
- The scope of engagements regularly grows without clear agreement
- You want a simpler sales process while retaining room for professional judgement
WHEN TO TAKE A DIFFERENT STEP
It may not be the right fit yet
- You only want new service names without clarifying what they include
- You expect one universal package to suit every client
CLIENT EXPERIENCE
The client’s perspective
LegalionCase study coming soon
SERVICES · TESTIMONIAL
“The first marketer who tried to understand my business model and its potential from the ground up.”JUDr. Alexander Uj
A system built on understanding the business
Read the testimonial“The first marketer who tried to understand my business model and its potential from the ground up.”JUDr. Alexander Uj · Legalion
A client’s perspective on our work together. The full case study and results are being prepared.
Read the client storyBEFORE WE TALK
Frequently asked questions
Can a bespoke service be productised?
It is often possible to define the repeatable elements, prerequisites and way of working. Bespoke work can remain part of the service, provided the client understands its scope and how it will be agreed.
Will we need fixed prices?
A fixed price is one option. Depending on the service, a core package with add-ons or a price based on a defined scope may be more suitable. We choose an approach based on value, delivery requirements and risk.
Does this include a website or sales materials?
The main focus is the structure of your services and how they are presented. Any copywriting, design or technical work is agreed separately as part of the scope.
How will we know whether the new packages work?
We agree what to observe in the sales process and service delivery. This may include customer understanding, sales conversations or departures from the agreed scope. The measures are chosen to suit how you sell.
LET’S START WITH A CONVERSATION
What’s next
for your business?
Tell me a little about your situation. Together, we’ll find a next step that makes sense for your business.
martin@murza.sk +421 949 560 656
Martin MurzaYour partner for sustainable growth