A clear view of the profit and resource demands of each product group
All services
Products & e-commerce / FOR E-COMMERCE & PRODUCT BUSINESSES
Product portfolio optimisation
Understand which products sustain your business and which tie up cash and capacity. Shape a portfolio that makes commercial and financial sense.
ISO 20700:2017The Grow Up methodology and all consultancy work follow the international guidelines for management consultancy services.
WHAT WE WILL WORK ON
From questions to
clear decisions
A broad product range can create opportunities and costs that sales reports do not reveal. Some products sell well but contribute little profit. Others tie up stock, production capacity or marketing spend without a proportionate return. We look at what it takes to sell and deliver each part of the range.
You gain a clearer basis for deciding which products to promote, improve or phase out. We review sales and cost data, seasonality and each product’s role in the range. Recommendations reflect whether you run an online shop, manufacture products or sell through distribution partners.
WHAT YOU WILL TAKE AWAY
Practical outcomes to build on
Recommendations on which products to promote, improve or phase out
Priorities for presenting and marketing the range
A basis for decisions about future product development
HOW WE WORK TOGETHER
Our approach
Connect sales with costs
We review the range and the available data on sales, margins, stock and fulfilment requirements. We identify gaps and figures that cannot be compared reliably.
Clarify each product’s role
We examine the contribution of product groups and how they relate to one another. Each product is considered in the context of the full range and customer buying behaviour.
Prioritise changes to the range
We recommend which parts of the range to prioritise, how to position them and where to focus sales and marketing. Proposed changes take account of your capacity and their practical effect on operations.
WHEN IT IS A GOOD FIT
It makes sense when
- The range is growing faster than your ability to finance and sell it
- You know your sales figures but need a clearer view of product profitability
- You want to focus sales and marketing on a carefully chosen product range
WHEN TO TAKE A DIFFERENT STEP
It may not be the right fit yet
- You expect products to be removed automatically based on a single metric
- You only need help adding products to your shop or managing stock day to day
CLIENT EXPERIENCE
The client’s perspective
LucLac
E-COMMERCE · DESIGNER BRAND
+100 %revenue growth
A smaller portfolio with more room to grow
Case study“The results really started to come in, just as they had been outlined to me.”Lucia Laciaková · LucLac
The focus shifted from the number of products to their contribution to the business. The original case study reports results after approximately three months.
Read the client storyBEFORE WE TALK
Frequently asked questions
Does this always mean reducing the range?
The outcome may be a better structure, a different level of support for each product or a change in how products are positioned. Reducing the range should be a decision informed by data, customer needs and profitability.
What information will we need?
Useful information usually includes sales by product, purchasing or production costs, stock levels and seasonal patterns. We tailor the exact list to your business and the information your systems can provide.
Is this suitable for a manufacturer?
Yes. For a manufacturer, production requirements, capacity and relationships between products also matter. We define the analysis around the available information and the decisions you need to make.
What if we do not know the exact margin for every product?
We first establish which costs can be allocated reliably and which are estimates. This determines the appropriate level of detail. Any uncertainty in the inputs is made explicit in the recommendations.
LET’S START WITH A CONVERSATION
What’s next
for your business?
Tell me a little about your situation. Together, we’ll find a next step that makes sense for your business.
martin@murza.sk +421 949 560 656
Martin MurzaYour partner for sustainable growth