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Services & consulting / UNDERSTAND WHAT HOLDS GROWTH BACK

Marketing & process audit

Review your marketing, sales processes and how they work together. Identify the weak spots and decide what deserves attention first.

ISO 20700:2017The Grow Up methodology and all consultancy work follow the international guidelines for management consultancy services.

WHAT WE WILL WORK ON

From questions to
clear decisions

When marketing falls short of expectations, the cause may not be visible in a single ad account. It may lie in enquiry quality, the handover to sales, supplier briefs or metrics that do not support business decisions. An audit brings these relationships into view.

We review the current situation within the agreed scope, identifying strengths, weaknesses and areas where evidence is missing. Recommendations are prioritised by importance and feasibility, giving you a basis for the next decision.

WHAT YOU WILL TAKE AWAY

Practical outcomes to build on

01

An independent review of the current situation within the agreed scope

02

Identified weaknesses and their commercial implications

03

A clear distinction between verified findings and missing evidence

04

Prioritised recommendations

HOW WE WORK TOGETHER

Our approach

01

Define the audit questions

We agree what you need to find out and which aspects of marketing, sales and processes the review will cover.

02

Examine the evidence and handovers

We compare available results with goals and examine how the work is organised. We distinguish documented problems from questions that remain open.

03

Prioritise recommendations

We turn the findings into clear recommendations and a sequence of actions. We clarify what your business can address itself and where further support may be needed.

WHEN IT IS A GOOD FIT

It makes sense when

  • You invest in marketing and need to understand the gap between reports and commercial reality
  • You want an independent view before changing your budget, team or agency
  • You see problems in the handovers between marketing, sales and operations

WHEN TO TAKE A DIFFERENT STEP

It may not be the right fit yet

  • You only want confirmation of a predetermined conclusion about who is at fault
  • You expect the audit itself to deliver every recommended change

BEFORE WE TALK

Frequently asked questions

Is the audit an assessment of our agency?

The agency’s work may be one part of the audit. Results are also shaped by the brief, your offering, your sales team and wider business decisions. We define the scope around the question you need answered.

Do we need to share every business record?

The information required depends on the agreed scope. We clarify what is relevant, who will provide it and how it will be used. If some information is unavailable, we explain how that limits the conclusions.

What happens after the audit?

You can implement the recommendations with your own team or existing partners. If you need help managing the changes or reviewing progress, we can agree a follow-on engagement.

When is Grow Up the better fit?

Grow Up is appropriate when you need a broader set of goals, a strategy and a growth plan alongside an understanding of the current situation. An audit is useful when the immediate need is to assess the position and establish priorities.

LET’S START WITH A CONVERSATION

What’s next
for your business?

Tell me a little about your situation. Together, we’ll find a next step that makes sense for your business.

martin@murza.sk +421 949 560 656
Martin Murza
Martin MurzaYour partner for sustainable growth
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