Marketing priorities aligned with business goals
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Services & consulting / STRATEGIC LEADERSHIP
Fractional CMO
Experienced marketing leadership without hiring a full-time CMO. I set priorities, align your team and agencies, and connect marketing decisions with your commercial goals.
ISO 20700:2017The Grow Up methodology and all consultancy work follow the international guidelines for management consultancy services.
WHAT WE WILL WORK ON
From questions to
clear decisions
As your fractional CMO, I set marketing priorities, align your team and agencies around one plan, and connect marketing decisions with your commercial goals. You get experienced marketing leadership without hiring a full-time CMO.
I can work with your existing team and partners. Together, we clarify responsibilities, improve briefs and agree how to measure performance. The scope reflects what your business needs, from strategic direction and coordination to closer support through change.
WHAT YOU WILL TAKE AWAY
Practical outcomes to build on
Clear briefs and responsibilities across your team and partners
A shared framework for reviewing team, partner and business performance
Ongoing advice to support commercial decisions
HOW WE WORK TOGETHER
Our approach
Agree goals and responsibilities
We clarify commercial goals, current activity and decision-making authority. We establish who is responsible for what and where coordination is missing.
Set a regular working rhythm
We agree priorities, briefs, metrics and ways of working with your team and suppliers. Meeting frequency is set according to the agreed scope.
Review results and adjust priorities
We track progress against the plan and the commercial contribution of marketing activity. The findings guide the next decisions and help address obstacles.
WHEN IT IS A GOOD FIT
It makes sense when
- You have a team or suppliers to deliver the work, but they lack a shared direction
- The owner is managing marketing alongside their other responsibilities
- You need marketing and sales to work together towards profitable growth
WHEN TO TAKE A DIFFERENT STEP
It may not be the right fit yet
- You only need someone to manage ad accounts or create social posts
- The leadership team cannot make decisions or act on agreed priorities
BEFORE WE TALK
Frequently asked questions
Do we need to replace our agency?
I can work with your existing agency and internal team. We start by reviewing goals, briefs, responsibilities and results. Any decision to change partners should be based on what we find.
What does the monthly fee cover?
The fee depends on the agreed scope of leadership and coordination. We define responsibilities, availability and ways of working before we start. Advertising budgets and the cost of delivering campaigns are agreed separately.
How will we evaluate the engagement?
We agree goals, a baseline and metrics that matter to your business. Reviews also take account of sales performance, seasonality and the time required for changes to have an effect.
Do we need Grow Up or an audit first?
That depends on how clear your priorities are and how reliable the available information is. If there is no shared view of the situation, an initial review helps establish direction. If you already have a workable strategy, we can build on it.
LET’S START WITH A CONVERSATION
What’s next
for your business?
Tell me a little about your situation. Together, we’ll find a next step that makes sense for your business.
martin@murza.sk +421 949 560 656
Martin MurzaYour partner for sustainable growth