An expert view of the agreed marketing areas
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Services & consulting / A FIRST STEP TOWARDS BETTER DECISIONS
Marketing health check
An expert look at your marketing and the areas that deserve attention. A practical starting point when you need to know what to tackle first.
ISO 20700:2017The Grow Up methodology and all consultancy work follow the international guidelines for management consultancy services.
WHAT WE WILL WORK ON
From questions to
clear decisions
A marketing health check is a useful first step when you feel something needs to change but are unsure whether to start with your offering, messaging, sales or measurement. It provides an independent perspective and identifies the areas worth exploring.
We review the information available and your current situation. You receive a clear view of the main areas for improvement and a recommended next step. This is an introductory review, so I also explain which questions would need a more detailed analysis.
WHAT YOU WILL TAKE AWAY
Practical outcomes to build on
An overview of the main opportunities and open questions
A recommendation on what to address first
A distinction between initial findings and topics requiring deeper analysis
HOW WE WORK TOGETHER
Our approach
Understand your situation
We start with what your business offers, who it sells to and the decision you need to make. We agree the information needed for the initial review.
Review how marketing supports sales
We review the agreed areas of marketing and how they connect with your offering and sales. We look for gaps and questions that deserve attention.
Recommend the next step
We summarise where to start, what needs further investigation and which type of support would suit your business.
WHEN IT IS A GOOD FIT
It makes sense when
- You need an initial perspective before a larger decision
- You are unsure which consultancy service would help most
- You want to establish initial priorities before deciding how to proceed
WHEN TO TAKE A DIFFERENT STEP
It may not be the right fit yet
- You need an in-depth audit of every channel and process
- You expect a complete strategy and detailed implementation plan from an introductory review
BEFORE WE TALK
Frequently asked questions
How does this differ from an audit?
A marketing health check gives you an initial assessment and identifies areas for improvement. An audit examines the agreed areas in greater depth, investigating the causes of problems and how they relate to one another.
Is this suitable for a smaller business?
It can be a good fit if your main need is clarity and a next step. The question you need to answer and the level of detail required matter more than business size alone.
Will we receive specific recommendations?
Yes. Recommendations are based on the information reviewed and the agreed scope. Where an initial review cannot support a reliable conclusion, I will recommend further investigation.
Do we have to continue with another service?
You decide how to proceed after the review. You can take the next steps yourself, work with your existing partners or agree further support.
LET’S START WITH A CONVERSATION
What’s next
for your business?
Tell me a little about your situation. Together, we’ll find a next step that makes sense for your business.
martin@murza.sk +421 949 560 656
Martin MurzaYour partner for sustainable growth