Regular expert review of marketing performance
All services
Services & consulting / KEEP MARKETING ON TRACK
Marketing performance reviews & advisory support
Regular reviews of results, priorities and the decisions ahead. Get expert advice and a clear view of whether your marketing is helping you reach your business goals.
ISO 20700:2017The Grow Up methodology and all consultancy work follow the international guidelines for management consultancy services.
WHAT WE WILL WORK ON
From questions to
clear decisions
Once a business has a plan and people delivering its marketing, it needs a regular check on whether the work is moving in the right direction. Ongoing reviews create space to examine results, outstanding actions and decisions that can get lost in day-to-day operations.
Consultations focus on agreed metrics and the questions your business is facing. We interpret results in the context of sales, budget and capacity, then clarify what to continue, what to investigate and what to prioritise next.
WHAT YOU WILL TAKE AWAY
Practical outcomes to build on
Assessment of agreed priorities and metrics
Advice on current marketing and commercial questions
Agreed next steps and outstanding issues
HOW WE WORK TOGETHER
Our approach
Agree what to measure and review
We select information that supports decisions about your goals. We agree who prepares it and how progress will be assessed.
Review performance regularly
We review priorities, changes in performance and practical questions. Variations are considered alongside their possible causes.
Clarify the next decisions
We agree actions and issues to revisit. The next review builds on what has actually been put into practice.
WHEN IT IS A GOOD FIT
It makes sense when
- Your team or a partner delivers the marketing and you want ongoing expert oversight
- You have a clear direction but need regular support to review and refine decisions
- You can prepare the agreed information and act on the recommendations
WHEN TO TAKE A DIFFERENT STEP
It may not be the right fit yet
- You need day-to-day team leadership at fractional CMO level
- You need someone to deliver your campaigns and content
CLIENT EXPERIENCE
The client’s perspective
AmmylaCase study coming soon
E-COMMERCE · SLOVAK BRAND
“Martin gave us exactly what we needed: an independent expert perspective, a broader view of the business and a clear direction.”Peter Gemerský
An independent perspective and a clear way forward
Read the testimonial“Martin gave us exactly what we needed: an independent expert perspective, a broader view of the business and a clear direction. With his support and professional guidance, we overcame our doubts and moved our business in the right direction.”Peter Gemerský · Ammyla
When a business needs to change, an outside perspective can bring clarity and the confidence to act. Peter Gemerský shares what working together meant for Ammyla.
Read the client storyBEFORE WE TALK
Frequently asked questions
How often will we meet?
We agree the frequency, format and scope of consultations to suit your business. There should be enough time between meetings to put decisions into practice and gather the information needed for the next review.
How does this differ from a fractional CMO?
With performance reviews and advisory support, your business remains responsible for day-to-day management and delivery. A fractional CMO takes a broader role in leading marketing and coordinating people and partners within the agreed scope.
Do we need a dedicated reporting tool?
The priority is reliable, comparable data. We can work with existing reports or spreadsheets. We first agree what needs to be tracked and how to prepare the information consistently.
What if the reviews reveal a larger problem?
We identify what can be addressed within the consultations and what requires a separate analysis or a change of scope. Any additional work is agreed before it begins.
LET’S START WITH A CONVERSATION
What’s next
for your business?
Tell me a little about your situation. Together, we’ll find a next step that makes sense for your business.
martin@murza.sk +421 949 560 656
Martin MurzaYour partner for sustainable growth