A shared understanding of the main obstacles to growth
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Services & consulting / A COMPLETE GROWTH SYSTEM
Grow Up programme
Bring marketing, sales and your offering together in a practical plan for growth. Set clear priorities based on how your business works and what it needs.
ISO 20700:2017The Grow Up methodology and all consultancy work follow the international guidelines for management consultancy services.
WHAT WE WILL WORK ON
From questions to
clear decisions
Grow Up is designed for businesses where marketing, sales and operations need to work more closely together. Advertising may bring in enquiries that the sales team struggles to convert, while more orders put pressure on people, stock and cash flow. We look at the whole picture and identify where value is being lost.
We start with the data available, how your business operates and what you want to achieve. From there, we set priorities and build a joined-up action plan. The methodology follows ISO 20700:2017 guidelines, with the scope and approach to reviewing results agreed at the outset.
WHAT YOU WILL TAKE AWAY
Practical outcomes to build on
Goals and priorities linked to profitability and cash flow
An action plan with a clear sequence of steps and responsibilities
Metrics and a framework for reviewing progress
HOW WE WORK TOGETHER
Our approach
Understand the starting point
We review marketing, sales and your offering, and how they affect profitability and cash flow. We distinguish evidence from assumptions that still need to be tested.
Agree goals and priorities
We identify the problem that deserves attention first. We set goals in the context of your budget, capabilities and team capacity.
Turn strategy into action
We turn the recommendations into an action plan that shows what needs to happen, in what order and who is responsible. We also agree how to track results and what implementation will involve.
WHEN IT IS A GOOD FIT
It makes sense when
- Marketing, sales and operations are working to different priorities
- The business is growing, but that growth is not clearly reflected in profit or cash flow
- You want evidence-based decisions and have the capacity to implement changes
WHEN TO TAKE A DIFFERENT STEP
It may not be the right fit yet
- You only need an advertising campaign set up or content produced
- You expect guaranteed growth without sharing data or involving your team
CLIENT EXPERIENCE
The client’s perspective
ZIZA
B2B · SALES AGENCY
−30 %client acquisition cost
More closed deals with fewer irrelevant leads
Case study“Grow Up showed us new opportunities and the hidden potential of what we can still achieve.”Tomáš Lendacký · ZIZA
When marketing and sales work towards the same goals, the impact goes beyond the ad account.
Read the client storyBEFORE WE TALK
Frequently asked questions
How does Grow Up differ from an audit?
An audit helps you understand the current situation and set priorities. Grow Up combines that understanding with clear objectives, a strategy and a growth plan across marketing, sales and your offering. We agree the scope based on what your business has already addressed.
What if our data is incomplete?
We first establish what information is available and where the gaps are. Depending on their importance, we adjust the analysis or agree how to gather the missing data. The recommendations distinguish verified findings from estimates.
Does the engagement include implementation?
We agree the scope of implementation at the outset. Grow Up establishes the direction and plan; ongoing marketing leadership, performance reviews or hands-on delivery can follow, depending on your needs.
How long does the engagement take?
The timetable depends on the scope of your business, the availability of information and the people who need to be involved. We agree the steps and dates before work begins.
LET’S START WITH A CONVERSATION
What’s next
for your business?
Tell me a little about your situation. Together, we’ll find a next step that makes sense for your business.
martin@murza.sk +421 949 560 656
Martin MurzaYour partner for sustainable growth