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ARTICLES & INTERVIEWS

A closer look at business

Lessons from real businesses, questions behind the numbers and decisions that connect marketing with sales.

Archive / case-studiesAll articles
Case study6 min read
LucLac

Marketing stops working when it depends entirely on you

This is what we worked through with Lucia, the designer behind LucLac. The brand had an established name, original designs, a loyal audience and more than 15 years of dedication behind it. From the outside, it looked…

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Case study4 min read
ZIZA

The most expensive marketing is the kind that only appears to work

This is what we worked on with Tomáš Lendacký to help his company, ZIZA, grow more effectively. The agency reports made the marketing look successful, but the reality was different. We needed to identify where money…

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Martin Murza
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