Case study4 min read
ZIZAThe most expensive marketing is the kind that only appears to work
This is what we worked on with Tomáš Lendacký to help his company, ZIZA, grow more effectively. The agency reports made the marketing look successful, but the reality was different. We needed to identify where money…
Read articleMarketing in practice8 min read
The paradox of profitable growth: an e-commerce trap
How can a poorly judged advertising strategy cause an online shop to fail? Why can rapid growth exhaust a business's resources—even while its revenue is rising? This is a common consequence of a poorly managed growth…
Read articleInterview1 min read
The value an e-commerce consultant brings
Consultants have a reputation for being know-it-alls who simply bill for empty advice. This interview shows the opposite. You will discover why audits can bring business owners to tears, how a long-serving employee…
Read articlePractical guide1 min read
Practical AI tools for your online shop
Do you feel overwhelmed by routine tasks, with no time left to plan and grow your online shop? Every day, you spend hours coming up with product descriptions, editing product photos and answering the same customer…
Read articleMarketing in practice1 min read
How to create a marketing plan that actually works
Many companies are currently working out how to organise their marketing for the year. If you do not want to settle for “we'll do what we did last time”, and would rather build on data and proven practices, this…
Read article
